New York urban agency

Proven Results

ADCOLOR

DavElle's Assignment/Implementation:

  • Create and implement a media relations strategy to help promote the ADCOLOR Awards and Conference
  • Position ADCOLOR as a leading authority in the public conversation around diversity in the advertising, marketing, media and PR industries
  • Secure media coverage with local media at New York City event, as well as for the main event in Los Angeles
  • Create focused awareness with Hispanic Media
  • Create focused awareness with Urban and multi-cultural media

 

Results Overview:

  • Secured 34 media placements around the ADCOLOR Awards, including CBS News, Black Enterprise, Essence Magazine and Telemundo Television
  • Secured 24 media attendees for New York City event, ADCOLOR Live!, including Forbes, The Huffington Post and Fox News Latino
  • More than tripled media coverage for the previous 4 years
  • Engaged social media to help increase Web site visitors and conference attendees

CancerCare

DavElle's Assignment:

  • Create and implement a media relations strategy to help promote CancerCare for Kids' annual Cupcakes for a Cause fundraising initiative
  • Position Cupcakes for a Cause as a leading national fundraiser
  • Differentiate Cupcakes for a Cause from other cancer organizations that focus solely on medical research and fundraising
  • Create focused awareness in key U.S. markets
  • Create focused awareness in Spanish-speaking communities in U.S.
  • Increase media impressions by 50% from previous year